PBN Newsletter - 11th November

What’s moving In the world this week...

IKEA Launches New Cinnamon Bun Soft Serve – But Is It Vegan?

IKEA has launched a new Cinnamon Bun soft serve, but is it suitable for vegans?

The product represents a combination of IKEA’s ice cream and its iconic cinnamon buns, which the Swedish home furnishing brand has served since the 1960s. Described as “plant-based,” the product appears to be suitable for vegans.*

Other Stories This Week

Tesco’s Vegan Chocolate Orange Segments Are Here For The Holidays

Tesco has launched vegan chocolate orange segments just in time for the holidays.

The new Tesco Finest Free From Belgian Chocolate Seville Orange Segments feature loose chocolate pieces, similar to the iconic Terry’s Chocolate Orange, a year-round product that many consider an annual Christmas treat.

Burger King UK Is Giving Away 250,000 Plant-Based Royales For World Vegan Month

Burger King UK is giving away 250,000 plant-based Royales for World Vegan Month.

Customers who purchase promotional packs of The Vegetarian Butcher products at Sainsbury’s, Tesco, Morrisons, Ocado, and Asda supermarklets will receive a unique code for a free plant-based Royale at participating Burger King stores.

SUMMIT SPOTLIGHT

The Most Authentic Essiac Tea in 2026

Essiac tea has a history that goes far beyond the modern wellness shelf. Popularised in Canada in the 1920s by nurse Rene Caisse, it has been part of herbal wellness conversations ever since.

Genuine Essiac™ is one of the brands working to preserve that lineage properly.

The brand’s appeal is less about trend-led wellness and more about consistency, continuity and a formula people can trace back to its origins.

Recipes of the Week

7 Vegan Skewer Recipes

There are high-protein skewer options in this list

Apple Pie Cinnamon Sugar Cookies

These cookies work perfectly for the festive season

One-Pot Portobello Mushroom Pot Roast

This pot roast is luxuriously savory

Campaign of the Week

CLEANSED: Back the Film. Join the Experience.

We thought this was a film about parasites. It became something much bigger.

It started with parasites in fish and pork. Even though some can live in our bodies for over 20 years, I still thought I was safe and knew what it meant to live clean .

But once we started looking, we didn’t stop at parasites.

It led us to a much bigger story.

Post of the Week

Instagram Post