Is Wearing Animal Fur Really Back In Fashion?

Note: This is an exclusive article for Plant Based News Premium subscribers. After some time, this will be available for all users via the Plant Based News website. You can help support PBN and get early access to content by subscribing below!
Trigger Warning: This article contains images of fur and caged animals.

Fur is officially back in the spotlight. The controversial animal product has appeared in countless TikTok videos, on the catwalk, at events, and in magazines. However, fur’s surprising comeback is not quite as simple as some headlines would have you believe.

While traditional fur is undeniably in fashion right now, the production of new fur is still falling, while interest in producing and purchasing sustainable alternatives keeps increasing.

Many fur-fans are advocating specifically for cruelty-free or pre-owned “found-fur” options rather than new, and opinion polls continue to find that most people throughout the US, UK, and Europe believe farming animals for this non-essential luxury item is unacceptable.

So, why is wearing fur back in fashion anyway?

Why is wearing fur back in fashion?

In the last few months, publications including the Wall Street Journal, the Guardian, the Independent, the BBC, and Vogue have all highlighted the increased popularity of fur.

Reporters and commentators have pointed out that young people are the primary drivers of the modern fur trend, and the BBC linked fur-laden TikTok videos to the so-called “mob wives” aesthetic of 2024. (That style grew to the point that even Godfather director Francis Ford Coppola weighed in on his inspiration for Constanza “Connie” Corleone’s iconic look.)

Subscribe to Premium to read the rest.